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Cases

Here you’ll find a few examples of the type of work we do.

You’ll notice that, in one way or another, they’re all different from each other.

Different settings. Different sizes. Different industries.

Still, there’s a common thread that ties them all together. A common denominator they all share.

They’re all about connecting people.

We hope that by the time you’re done going through these cases, you’ll be ready to connect with us and make your project the next one to be featured on this page. ;o)

MPN 2019 – The Brazilian Version of Kid’s Choice Award

Children and teenagers vote online for their favorite nominees in different categories. Artists and members of the press, as well as the public at large, participated in the event, which also featured several brand activations.

Tickets were not for sale.

Where: Credicard Hall – São Paulo

When: 2019

HBO UpFront Latin America 2020

Launching of new channels programming, targeting cable television providers.

Channels: HBO, Cinemax, E!, Warner, Sony, AXN, History, H2, A&E and Lifetime

Where: São Paulo

When: 2019

HBO UpFront Latin America 2019

Launching of new channels programming, targeting cable television providers.

Channels: HBO, Cinemax, E!, Warner, Sony, AXN, History, H2, A&E and Lifetime

Where: São Paulo

When: 2018

Property Brothers @ Brasil

Discovery Home & Health brought two of the channel’s biggest superstars to Brazil: twin brothers Drew Scott and Jonathan Scott (aka The Property Brothers).

“Discovery Home & Health: A Casa dos Irmãos à Obra” (Home of the Property Brothers) was the name chosen for the event. #IrmaosAObranoBrasil

Where: Credicard Hall – São Paulo

When: August 2019

miaw 2019

The MTV Millennial Awards 2019 was the 2nd Brazilian edition. The award show, which celebrates pop culture and the millennial generation in Brazil, happened at Credicard Hall in São Paulo. It was a mega event with artists, influencers, national and international celebrities, and many beautiful people.

Where: São Paulo

When: 2019

HBO Party at Sky Convention

HBO was sponsor for the opening party at the SKY 2019 Convention at Costão do Santinho resort. The décor was inspired in the ambiance of GOT series – which was launching its last season. The party had the illustrious presence of the Night King cosplay as well as a 360º suspended screen where the most vibrant scenes of all the past seasons were featured, as well as a simulation of an attack of the Ice Dragon Viserion, right in the middle of the dance floor.

Where: São Paulo

When: 2019

beauty salon – HGTV

Brand activation at SKY Convention 2020 – An “outdoor” Hair Salon / Barbershop at the heart of the convention. We hired local professionals (from Bahia), which led to a tremendous success.

Where: Bahia

When: 2020

Sprite Mint (Coca-Cola) / VIACOM (MTV)

In collaboration with agency J Walter Thompson, and in partnership with Coca-Cola and MTV, we created a giant Sprite can that worked as a brand activation during an outdoor festival. Helicopter blades were installed inside the can, generating winds that blew up to 150 km/h. The idea was that people who got in the can could experience the feeling of freshness provided by the Sprite’s new beverage.

Where: Parque Moinhos de Vento – Porto Alegre

When: 2018

Discovery Networks Activation – Net Meeting

Discovery at the conclusion of the Net/Claro Business Meeting

Abundant creativity and energy from the Discovery channels, stimulating the Sales team. The grand finale was a samba school with children from the non-profit organization “Gerando Falcões” which elevated the warmth and cheer of the event.

Where: Club Med Lake Paradise

When: 2018

Badoo @ CCXP

Badoo is a dating app. We built them a “photo opportunity” booth at CCXP, featuring 4 different settings. Badoo also invited digital influencers to attract the crowd.

While it lasted, this booth was one of Twitter’s Top 10 Trending Topics.

Where: São Paulo

When: 2019

Plenitud Launching – KC

A meeting with celebrities, experts, an anthropologist and a doctor in order to discuss the meaning of the term “New 50s” in the women’s community.

Where: São Paulo

When: 2017

Sunset Acuvue – J&J

Launch of Acuvue Lense’s new Campaign, involving opinion makers and specialists, alongside doctors and the campaign’s ambassador.

Where: São Paulo

When: 2017

Food Networks Launch – Sky

Brand activation designed for Discovery’s Food Network channel, at SKY Convention.

The audience had the chance to get inside a “Whirlwind Pan”. People flocked to it and, once inside, they had a great time.

Where: Atibaia – São Paulo

When: 2019

Box AXN – Resume SXSW 2019

AXN produced a road show that visited and impacted several different agencies. At each “stop”, exclusive SXSW content was shared with professionals coming from all departments within each agency. A huge amount of BUZZ was generated after this road show.

Where: São Paulo

When: 2019

Conference “Brasil de imigrantes” – HISTORY Channel

Brasil de Imigrantes – We organized a press conference that counted on at least one member of several traditional immigrant families, that are part of the Brazilian History.

Where: São Paulo

When: 2018

Newfeel Shoes Launch – Decathlon

Launch of Decathlon’s new own brand sneaker, designed specifically for walking.

The design and marketing teams also participated.

Where: São Paulo – Parque Villa Lobos

Target audience: Influencers and the public at large

When: 2017

Lifetime

Launching of the channel’s new show – Mulheres Protagonistas (Protagonist Women) – targeting the press and selected opinion makers.

The event counted on important female figures that are well known and well respected in the professional arena. They debated on the role of women in our current society.

Where: São Paulo

When: 2018

WhatsApp Image 2020-03-11 at 15.32.45 (2)

HBO Westworld

Launching of the third season of HBO’s exclusive series – WestWorld – at Oi’s call center in Goiânia.

Brand activation at Oi’s call center where there was a performance between two characters of the new season of the series – a lab doctor and a huge robot. All could interact, take pictures and have fun with a 2,10m tall robot.

Where: Goiânia

When: 2020

Campari

Art Battle – It was a cultural event, with the purpose of supporting creativity in the arts. The people in attendance picked the winners of the Art Battle, and the most voted artworks were then randomly drawn and presented to a few lucky winners in the audience.

Where: São Paulo

When: 2017

Neosa-talks

Neosa-Talks, a “roundtable” that counted on the participation of opinion makers, specialists and members of the press to discuss a very important and relevant theme: “The Future of Headache”.

Where: São Paulo

When: 2017

E! no Caboré

NBC Universal’s E! sponsored the Caboré Awards, one of the most prestigious advertising awards in Brazil. We replaced the “red carpet” with a “led carpet”, right in front of the venue. A giant led screen was placed next to the led carpet and, in a synchronized fashion, both devices presented the 10+ new shows set to be featured on the channel.

Where: Credicard Hall

When: 2019

Prince Siddhartha – The Musical

The Budhist temple brought the musical’s full cast from Manila, in the Philippines, to tell the story of Buddha for the first time in Brazil. Since its debut, in 2007, the show has wowed hundreds of thousands of spectators around the globe, in countries such as Japan, China, Taiwan, New Zealand, Australia, Malaysia, Singapore, Hong Kong and the United States.

Where: São Paulo

When: 2020

Rubbermaid – Brazil Business Channel Opening

Introduction of the Rubbermaid line in Brazil using a fully customized vehicle for the exhibition of the line as a ROAD SHOW for the cleaning company / Strategic customers.
Healthcare, Hospitals and Factories.

Where: São Paulo and Rio de Janeiro

When: 2016

Cases

MPN 2019 – The Brazilian Version of Kid’s Choice Award

HBO UpFront Latin America 2020

HBO UpFront Latin America 2019

Property Brothers @ Brasil

miaw 2019

HBO Party at Sky Convention

beauty salon – HGTV

Sprite Mint (Coca-Cola) / VIACOM (MTV)

Discovery Networks Activation – Net Meeting

Badoo @ CCXP

Plenitud Launching – KC

Sunset Acuvue – J&J

Food Networks Launch – Sky

Box AXN – Resume SXSW 2019

Conference “Brasil de imigrantes” – HISTORY Channel

Newfeel Shoes Launch – Decathlon

Lifetime

HBO Westworld

Campari

Neosa-talks

E! no Caboré

Prince Siddhartha – The Musical

Rubbermaid – Brazil Business Channel Opening

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